The Anaphylaxis Campaign, together with the multi-award winning production company Bare Films, has produced this film, #TAKETHEKIT, to alert severely allergic young people to the importance of carrying their Adrenaline Auto-Injector (AAI), the first line of treatment for anaphylaxis.
In a recent Youth Survey carried out by the Anaphylaxis Campaign, an alarming 44% of 15-25 year olds admitted to not always carrying their AAI.
The social stigmatisation of carrying an AAI and the extreme pressures on teenagers to ‘fit-in’ and seem ‘normal’ can lead to not carrying their medication with them at all times, a risky and potentially life-threatening action.
“ON LEARNING THE TRAGIC FACT THAT TEENAGERS ARE AT RISK FROM ANAPHYLAXIS, NOT BECAUSE THEY DID NOT HAVE THE ABILITY TO PREVENT THIS, BUT BECAUSE THEY SIMPLY DON’T WANT TO BE SEEN CARRYING THEIR ADRENALINE WITH THEM, REALLY SHOOK ME UP… FOR THEM TO SUFFER OVER SOMETHING AS TRIVIAL AS A SOCIAL STIGMA TERRIFIED ME.”
James Lawes, Director at Bare Films